Imagine That! Celebrating 50 years of Synectics
The Imagine That! book is a collection of thought pieces, stories and articles by current and former staff members, clients and other associates that celebrates the first 50 years of Synectics, its Body of Knowledge and its impact on clients, organizations, communities and individuals. It was edited by Connie Williams, General Managing Partner and Chief Knowledge Officer of Synecticsworld and Vincent Nolan, retired Chairman of Synectics Europe and author of many other books, including The Innovator’s Handbook (Sphere Books, 1989). Synectics was first described by W.J.J. Gordon in his book SYNECTICS, The Development of Creative Capacity (New York 1960, Harper and Row). In 1960 Gordon and his colleagues George Prince, Dick Sperry and Carl Marden set up a company, Synectics Inc., to focus on the discoveries they had been making about the process of invention as they worked together in The Invention Design Group of the established Arthur D. Little consulting company. In the subsequent 50 years, the Synectics Body of Knowledge has taken on a life of its own, as staff members and clients began to use it in a wide variety of ways and applications that took it far beyond its origins in creativity and invention in the business world.
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