50+ Marketing

ISBN: 9780333984123

$140.00 $119.00

As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, who is a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.

Title:
50+ Marketing
ISBN-13:
9780333984123
Author:
Publisher:
Palgrave Macmillan UK
Published Date:
20020418
Edition:
1
Binding
Hardback
Pages:
172
Language:
English
Product Dim.:
9.25 H x 6.10 W (inches)

JEAN-PAUL TRÉGUER is Chief Executive Officer and Founder of Senioragency, the first international marketing network dedicated to Baby-Boomers & 50+, established in France, UK, Japan, Belgium, Netherlands, Scandanavia and Luxembourg. He is also the CEO and founder of www.seniorplanet.fr, one of the leading European portals dedicated to the 50+ generations. Jean-Paul Tréguer is one of the first marketing and advertising experts to have created a specialised international team in generational marketing in order to advise big global and local brands to approach efficiently the high potential market of mature customers. He is a well known international guest speaker who gives lecturers and seminars worldwide on this topic.

Special Offers and Promotions

Our print to order bookstore saves you money. There are currently no special offers for 50+ Marketing

Editorial Reviews

Thank you for selecting our online bookstore. Currently, there are no editorial book reviews for 50+ Marketing

About the Author

JEAN-PAUL TRÉGUER is Chief Executive Officer and Founder of Senioragency, the first international marketing network dedicated to Baby-Boomers & 50+, established in France, UK, Japan, Belgium, Netherlands, Scandanavia and Luxembourg. He is also the CEO and founder of www.seniorplanet.fr, one of the leading European portals dedicated to the 50+ generations. Jean-Paul Tréguer is one of the first marketing and advertising experts to have created a specialised international team in generational marketing in order to advise big global and local brands to approach efficiently the high potential market of mature customers. He is a well known international guest speaker who gives lecturers and seminars worldwide on this topic.

About Pubgraphics Direct

PGDirect is an online bookstore that has embraced the concept of direct to consumer selling for self-published books, softcover and hardcover books, specialty books, children's books, hard to find books, college textbooks, print on demand books and more.