- Business Research
- Macmillan Education UK
- Published Date:
- Paperback / softback
- Product Dim.:
- 9.21 H x 6.97 W (inches)
A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.
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