Crisis Management By Apology

ISBN: 9780805837889

$125.00 $106.25

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.

Title:
Crisis Management By Apology
ISBN-10:
0805837884
ISBN-13:
9780805837889
Author:
Keith Michael Hearit
Publisher:
CRC Press
Published Date:
20050812
Binding
Hardback
Pages:
264
Language:
English
Product Dim.:
9 H x 6 W (inches)

Keith Michael Hearit

Special Offers and Promotions

Our print to order bookstore saves you money. There are currently no special offers for Crisis Management By Apology

Editorial Reviews

Thank you for selecting our online bookstore. Currently, there are no editorial book reviews for Crisis Management By Apology

About Pubgraphics Direct

PGDirect is an online bookstore that has embraced the concept of direct to consumer selling for self-published books, softcover and hardcover books, specialty books, children's books, hard to find books, college textbooks, print on demand books and more.

Your Cart