- Handbook of Commercial Banking
- Palgrave Macmillan UK
- Published Date:
- Product Dim.:
- 8.50 H x 5.51 W (inches)
Handbook of Commercial Banking
Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author’s extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.
Special Offers and Promotions
Our print to order bookstore saves you money. There are currently no special offers for Handbook of Commercial Banking
Thank you for selecting our online bookstore. Currently, there are no editorial book reviews for Handbook of Commercial Banking
About Pubgraphics Direct
PGDirect is an online bookstore that has embraced the concept of direct to consumer selling for self-published books, softcover and hardcover books, specialty books, children's books, hard to find books, college textbooks, print on demand books and more.