- How Apoteket AB can retain its customers after de-regulation
- Muhammad Arif Khan and Saqib Saeed Khan
- LAP LAMBERT Academic Publishing
- Published Date:
- Paperback / softback
- Product Dim.:
- 8.66 H x 5.91 W (inches)
How Apoteket AB can retain its customers after de-regulation
by Muhammad Arif Khan and Saqib Saeed Khan
To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. The main purpose of this study is to find out those vital factors which are important to customers in selecting pharmacy operators for buying prescription and non-prescription products.
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