How Apoteket AB can retain its customers after de-regulation

ISBN: 9783845433677

$53.07 $45.11

To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. The main purpose of this study is to find out those vital factors which are important to customers in selecting pharmacy operators for buying prescription and non-prescription products.

Categories:
Title:
How Apoteket AB can retain its customers after de-regulation
ISBN-10:
3845433671
ISBN-13:
9783845433677
Author:
Muhammad Arif Khan and Saqib Saeed Khan
Publisher:
LAP LAMBERT Academic Publishing
Published Date:
20110928
Edition:
1
Binding
Paperback / softback
Pages:
100
Language:
English
Product Dim.:
8.66 H x 5.91 W (inches)

Muhammad Arif Khan and Saqib Saeed Khan

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