Impact of Brand Placements in Bollywood Movies

ISBN: 9783845411934

$53.07 $45.11

This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these placements. Brand Placements in the Bollywoodindustry has grown rapidly over the last few years. In this age of global advertising, marketersare looking for new techniques of advertising to promote their brands to a larger audience. Thisresearch comprises of the views of Indian students in New Delhi and NCR. This paper willreview the literature on brand placements, growth of brand placements in the Bollywoodindustry, the views and the perception of viewers regarding brand placements. The paper thendiscusses the brand placements in terms of the youth in India which is divided mainly into twothemes, effectiveness of brand placements and the perception of brand placements in the mindsof the youth of India. By investigating these subjects together, the research will be able tohighlight the scenario of brand placements in the Bollywood industry. Lastly, bringing togetherthe theoretical and practical findings, the final conclusion of the research will be discussed withits limitations and further areas of research.

Categories:
Title:
Impact of Brand Placements in Bollywood Movies
ISBN-10:
3845411937
ISBN-13:
9783845411934
Author:
Divya Narula
Publisher:
LAP LAMBERT Academic Publishing
Published Date:
20110817
Edition:
1
Binding
Paperback / softback
Pages:
80
Language:
English
Product Dim.:
8.66 H x 5.91 W (inches)

Divya Narula

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