International Series in Quantitative Marketing

ISBN: 9781441953025

$299.00 $254.15

Mathematical Models of Distribution Channels identifies eight “”Channel Myths”” that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Title:
International Series in Quantitative Marketing
ISBN-13:
9781441953025
Author:
Publisher:
Springer US
Published Date:
20101208
Edition:
1
Binding
Paperback / softback
Pages:
568
Language:
English
Product Dim.:
9.25 H x 6.10 W (inches)

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