- International Series in Quantitative Marketing
- Springer US
- Published Date:
- Paperback / softback
- Product Dim.:
- 9.25 H x 6.10 W (inches)
International Series in Quantitative Marketing
Mathematical Models of Distribution Channels identifies eight “”Channel Myths”” that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
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