Metaphors, Blends and Cultural Associations in Advertising

ISBN: 9783848409082

$85.56 $72.72

Because of the global nature of today’s world it is more and more necessary to understand the strategies used in different cultures to achieve a goal. Taking advertising as a common field where culture plays a decisive role and strategies include cognitive devices such as metaphors, this book explores the techniques used in four different cultures in order to examine these strategies and draw some practical conclusions as to what works in each culture for each gender when selling a product.

Title:
Metaphors, Blends and Cultural Associations in Advertising
ISBN-10:
3848409089
ISBN-13:
9783848409082
Author:
Laura de Carlos
Publisher:
LAP LAMBERT Academic Publishing
Published Date:
20120305
Edition:
1
Binding
Paperback / softback
Pages:
216
Language:
English
Product Dim.:
8.66 H x 5.91 W (inches)

Laura de Carlos

Special Offers and Promotions

Our print to order bookstore saves you money. There are currently no special offers for Metaphors, Blends and Cultural Associations in Advertising

Editorial Reviews

Thank you for selecting our online bookstore. Currently, there are no editorial book reviews for Metaphors, Blends and Cultural Associations in Advertising

About Pubgraphics Direct

PGDirect is an online bookstore that has embraced the concept of direct to consumer selling for self-published books, softcover and hardcover books, specialty books, children's books, hard to find books, college textbooks, print on demand books and more.

Your Cart