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About the Author

Dr. Kai Rippe promovierte bei Univ.-Prof. Dr. Christoph Burmann am Lehrstuhl für innovatives Markenmanagement (LiM®) der Universität Bremen.

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About Pubgraphics Direct

PGDirect is an online bookstore that has embraced the concept of direct to consumer selling for self-published books, softcover and hardcover books, specialty books, children's books, hard to find books, college textbooks, print on demand books and more.

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