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About the Author

Jens Ornbo (born 1963) – As CEO and co-founder of the 3rdDimension consultancy group, Jens Ornbo has a wealth of experience advising professionals how to explore the full potential of the Experience Economy. Jens has advised companies and organizations for many years and has helped in the launch of new concepts and enterprises in many countries. As well as managing 3rdDimension, Jens teaches at further education institutes and is a popular guest speaker.



Claus Sneppen (born 1964) – Claus Sneppen has a Master’s degree in Business and Communication and is an officer in the Danish Army. Claus has been working with Experience Communication both in Denmark and abroad since 1990. As co-founder and partner in the 3rdDimension consultancy group, Claus spends his time teaching companies and organizations how to master the art of Experience Architecture and Experience-based Communication. 



Peter Franklin Würtz (born 1974) – Peter Würtz has a Master’s degree in Design and Communication Management and years of experience working with the Experience Economy. As a partner and consultant in 3rdDimension Experience Architects, Peter focuses on developing Experience concepts and advising customers on how to utilize Experience Architecture. Peter also teaches at several further education institutes in Denmark.

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