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    Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

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  • Basiswissen Allgemeine Betriebswirtschaftslehre

    Basiswissen Allgemeine Betriebswirtschaftslehre

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About the Author

Gerd-Inno Spindler, Diplomkaufmann, ist selbstständiger Berater, gefragter Referent auf Marketing- und Strategiekonferenzen und Dozent für Marketing und Betriebswirtschaft an mehreren Hochschulen. Davor war er viele Jahre in leitenden Vertriebs- und Marketingpositionen sowie als Geschäftsführer tätig. Seine Bücher „Querdenken im Marketing“ (2. Auflage) und „Basiswissen Marketing“ sind 2016 bei Springer Gabler erschienen.

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